CAREER SUMMARY

I’m and ideas-first award winning Creative DirectorArt Director, Broadcast Designer and Director. I’ve worked in Advertising Agencies, Design Companies, Broadcasters, Software Developers Publishers, Production Companies, Content Creation agencies, consulting, ships, kitchens and building sites.

KEY SKILLS

•         Creating TV, Branded Content, DRTV, DM, OOH,DOOH, AR, Social, Digital, Radio and Retail campaigns.

•  Design, copywriting, storyboarding, scriptwriting, editing, pitch and presentation.

•         Excellent client facing skills, pitching and team leadership.

•         Directing: TVCs, Sponsorships, Online content and corporate.

•         Self-Shooting Director Editor and Animator

•         Post production supervision including CGI, VFX voiceover and audio.

•         Channel Ident design/ and branding.

•         Adobe Cs- Idd, Ps, Premiere Pro, Ai, Lightroom, Ae, FCP, Keynote, Powerpoint ,and Word.

•         Getting along with everyone.

  ACHIEVEMENTS

•         BAFTA award for the Title sequence of BBC’s restoration

•         IIAFF Bronze award [Writing credit] for Andrex TVC ‘Grandma’

•         Cannes finalist fo rNat West TVC 'Launch Break'

•         Co-Writer and Director of the biggest single uk sponsorship project- Bt Cellnet

  Big Brother

EXPERIENCE

KAISA {formerly Freespee]

CREATIVE DIRECTOR present

Creating concepts across Brand, film, web, digital, print and experiential for Kaisa’s Automotive CX platform
We use our bespoke technology stack and AI to create better automotive customer journeys.

DELOITTE 368 AGENCY

SENIOR CONCEPTUAL CREATIVE

Working as a Senior Creative Designer, art director, and Creative lead, in association with a copywriter developing Global, Web, Social,  Print, Film, Design, AR, and experiential B2B projects. Sectors include Global Tax and legal, payroll and workforce and forensic accounting.

ROBCTV 

OWNER & CREATIVE DIRECTOR

Working on Freelance projects Including pitching on Branded content for Gymbox.Delivering B2B comms for Ratio IHT. Developing Charity films/content for MEAD [ epilepsy charity]. Rebranding For HEX PSIand developing new business leas with Digital and VFX companies including Untold Studios Coast digital, CCVFX and Envy.  

WUNDERMAN/ OGILVY

FREELANCE SENIOR ART DIRECTOR

Conceptualising and creating Digital Dm and online for EE, BT, Microsoft, brand Activations For Helmanns Mayonnaise.

RECIPE

FREELANCE CONTENT CREATIVE/ DIRECTOR/ EDITOR/

Conceptualizing and creating pitch decks, writing, Directing, Editing and post production Supervision [VFX and audio] for Ticketmaster, L'oreal, Happy Death Day, All things Hair, and Bill Bailey.

LOOOPED

FREELANCE CONTENT CREATIVE/ DIRECTOR/ EDITOR/

Writing and Directing, Motion graphics, design and editing For Pfizer Healthcare.

FP CREATIVE

FREELANCE CONTENT CREATIVE/ DIRECTOR

Writing and Directing Film content for Jaguar Range Rover 'Jaguar AOP Smart Cone Challenge, Ft. Romain Grosjean

FIVE

FREELANCE DIRECTOR/ PRODUCER/ CREATIVE

Writer and Director/designer TV commercials and sponsorship titles, including The Health Lottery, Envirofone, Very and the RAF.

http://www.channel5.com/

SAPIENT NITRO

FREELANCE ART DIRECTOR TV

Working on Sky, Vodafone and ESPN DRTV accounts.

http://www.sapient.com

DIGITAL AND DIRECT

FREELANCE ART DIRECTOR TV

Working on Sky, and ESPN DRTV accounts.

RUN PRODUCTIONS

FREELANCE DIRECTOR

Directed Online training Films For Lex Van Dam’s Trading academy

 PORTLAND TV

DIRECTOR/ PRODUCER/ CREATIVE

Directed and wrote TV commercials in house for Express Group newspapers
Including The Daily Star The Daily and Sunday Express OK, OK US, NEW Magazine, Star magazine.For external clients commercials for The Motor Show Live, Packard Bell Gamezone and SEAT cars.Channel branding and titles: Xleague.tv The Bollywood channel. Red Hot and Gay TV.

 LIQUID TV

SENIOR BROADCAST DESIGNER

Title sequences for BBC 1 Superstars, Tabloid tales and the BAFTA award winning title sequence for the BBC’s ‘Restoration’.

http://www.liquid.co.uk

4CREATIVE

DIRECTOR / ART DIRECTOR / DESIGNER

Wrote and directed sponsorship titles For Brittanic Money/ Frasier,

Bt Cellnet /Big Brother, Tropicana/ a Place in the Sun and filmed title sequences for

‘Victorians uncovered’, ‘The Good Book’, and ‘Living dangerously’. Contd.

Press poster and online work: The World Rally Championships, Go Racing, Filmfour, E4,

Channel4 Marketing, and Big Brother.

http://channel4.com/4creative

THE PRODUCERS

DIRECTOR

Directed commercials for: Sony home cinema, Persil,

TheScience Museum, Reckit Benckiser UK, The Motorshow, and Ken Hom Cooks.

http://www.theproducersfilms.co.uk

SHORT TERM FREELANCE

ART DIRECTOR

Lowe Broadway; Schroeder & Co.

Joshua; Zurich Bank.

HHCL; Go Airlines, weownourown.com and U direct.

WCRS; Zanussi, Aventis.

OUTLAW FILMS

DIRECTOR

Commercials for The Daily Telegraph, Raleigh International,

The Red Cross, Nestle Megatruffle, and Computer Success Plus Magazine.

JWT

ART DIRECTOR /ASSOCIATE DIRECTOR

Accounts worked on; Allied Breweries, Andrex, Barclays Bank, BT, Daily Telegraph,Gallaher, Lever Bros, Nat West, Nintendo, Nuclear Electric, Kelloggs, D&AD, contd Tusk force, Rolex, Nestle, Jaguar, Mazda, Pizza Hut, Warner Welcome. Worked on international accounts in JWT offices in Lisbon, Melbourne, Chicago, and Taipei.

EDUCATION

Maidstone college of Art.

Ist class B.A hons. Degree in Advertising & Communication design.

Work Placements. Saatchi and Saatchi, BMPDDB, Lowe Howard Spink, JWT.

Colchester Institute

One year foundation course Art & Design

OTHER QUALIFICATIONS

D&AD Presentation skills [The Coaching House]

PERSONAL

UK citizen

Full UK driving licence

CONTACT

Mob 07802 600 250

Email robcoolen@mac.com