Video CONTENT. Why you need ‘A THING’.

The CONTENT of CONTENT is, importantly, important.

Which is why you need A THING.

A THING isn’t like a the THING you need to make content . It’s not a camera or the people that operate it [this thing is a crew].

A THINGS is an Idea and THINGS are the opposite of STUFF. 

A THING is something you share with people because it’s interesting or useful.

STUFF clutters up the place, STUFF is in the way, STUFF is annoying. 

There is too much STUFF.

You need A THING

Take Red Bull. 

Their THING is JEOPARDY, see all Red Bull content for this.

Terrifying wingsuit stunts, precipitous mountain biking

and inverted air racing hell, It’s their THING. It’s a RED BULL THING.

You could film some attractive people laughing and drinking  an uplifting drink 

at a Red Bull sponsored evening - maybe a pool party, but that would be STUFF which Is the same as the other STUFF like vodka and soda.

And don’t think famous people using your STUFF is a THING either, as Kendall Jenner and Pepsi will attest, this Is when STUFF turns into bad SH**- which sticks.

People like THINGS more than STUFF.

I like making THINGS.

Make sure the CONTENT of your CONTENT has a THING

And isn’t just STUFF ...or worse.