SIX WAYS YOUR TERRIBLE VIDEO CONTENT COULD SAVE THE PLANET. →

It’s a sad fact that Fluffy Kittens, Unboxing videos, and videos about Making Video Content, are devouring gigawatts of electricity for their storage, production, transmission and consumption worldwide.

Gangnam Style views alone consumed nearly as much power New York does in a month.

But it’s not all bad news, you can keep your views and power consumption to a minimum and be more Eco- friendly by following these 6 simple VIDEO CONTENT RULES:

1.    Make a video about making online video. Emphasize that it’s important to have a plan. Make sure you don’t mention what the plan is.

2.    Stand against a white wall. This will make you look successful and your office look tidy. Try and squeeze in a blank whiteboard as it suggests you have a plan that you’re not going to share with anyone until money or data changes hands.

3.    If you don’t have a white wall, make sure you stand in front of an office plant. This will make you look edgy. With a pineapple growing out of your head your advice on the importance of production values will carry that extra bit of weight.

4.    Don’t worry about being original. Your competitors - the Dental practice around the corner got over 25 views on their video, so just do the same thing. After all it worked and no one will be able tell the difference between your businesses.

5.    Vertical Video (1). Evolution gave us eyes on the sides, but Apple Samsung, Huawei and the Kardashians have proved that evolution was wrong because it’s easier to be a diet-shake influencer when you can hold a drink right next to your backside and smile in the same shot.

6.    Vertical Video (2). And no matter whether you’re a Thought leader/ Entrepreneur/ Motivational Life Coach/ Influencer/ Helping Business Grow With #Ai/ Trust Fund Re-distributer, nothing says success and integrity like recording Video Content on an I-phone in your Nissan Micra. And remember, keep those white ear buds in! your audience will hang on to your every word if they think you're listening to George Ezra at the same time.

Follow these simple rules and you could drastically decrease carbon emissions, de-forestation, overpopulation and the ocean plastic created by unwanted video content views.

Or, even better, just don’t do it.