HOW DARREN KILLED SAMANTHA IN ADLAND

Because the average person in the street or client is about as distrustful of creativity as they are of witchcraft the ad industry has decided in it’s infinite wisdom to pretend it’s a silicon valley tech giant and hoped no one would notice. 

It’s no longer acceptable to admit that you just came up with an idea to sell 2 trillion packets of Frosties on the toilet. 

FROSTIES: They’re GRR RE REAT!

GRR, Tiger, Tony, geddit?

No, that would be witchcraft.

Let’s use something we all understand and trust instead. Like Neural networks, AI, Machine Learning Algorhythms and Programmatic Data Sets.

FROSTIES: THE SWEET CORN BASED MORNING BREAKFAST FOOD YOUR CHILDREN WILL LIKE MORE THAN CORNFLAKES 

TA-DA!

It even sounds better. More like something Geoff Bezos would say.

This is definitely the best solution and it’s not just something we just ‘came up with’, look at the numbers*.

It’s literally a no-brainer.

Of course the obvious problem here is that everyone is using the same tools and coming up with same answers.

Eg. Disemvowelling brand names 

Flikr, Tumblr, Uber, Grindr, Scrbd, Advertisr, Tony the Tigr.

Maybe it's time to ask  ‘Where’s the uniqueness where are the new ideas where’s the magic?’

Aha Witches!

Oh, we burnt them.