• Work
  • About me. CV.
  • Blog
  • Contact

ROB COOLEN

Creative Director, And Director.

  • Work
  • About me. CV.
  • Blog
  • Contact

FUTURE IS AN ATTITUDE!

Audi have done away with the definite article and possibly writing.

Audi have done away with the definite article and possibly writing.

Did humans write the latest Audi commercial or did they just input Keywords into an Automotive AI script generation engine and cross their fingers?

#different #concept #seizurespeed #concept #progress #newerror  #newmotor #beyond #future #attitude #christophernolan

Here’s the script.

VO: We all look at the same world. 

VISION: People walk on glass from underneath

VO: But we all look at it in a different way. 

VISION: Stone steps are transparent and then they are not.

VO: Sometimes, you need to change your perspective 

VISION:  Cut to a car parked in the Sanderson Hotel.

VO: Some say concept

VISION: We see a recycled plywood dashboard, a square plastic steering wheel unfolds from within.

TITLE: VEHICLE SHOWN IS A PROTOTYPE AND NOT FOR SALE

 VO: We see potential

 VISION: Cut to nightime under a bridge in a tunnel, we see up through the recycled glass and plywood roof then it’s daytime.  A model is looking. She is far away then close. [Vehicle shown is a prototype and not available for sale].

VO: Some just seizure speed. 

VISION: A car goes around a corner within speed limits.

VO: We see inspirational engineering. 

VISION: We see tunnels.

VO: Some just see beautiful lines.

VISION: German engineers with beards draw with mechanical pencils except the German lady.

VO:  We see character.

VISION: We see a car on that road outside the city in nature on mountains then the earth from orbit.

VO: Some see a new light.

VISION: We see some new lights.

VO: We see a new vision

VISION: Cut to a woman on a bridge looking affectionately down through the roof of the car as the man looks upwards back through the roof at her. [They will breed probably later].

VO: Some see factory 

VISION: MACHINES IN SLAVERY CONSTRUCT AUDI CARS

VO: We see progress

VISION: Man and woman meet in grass under sunshine and drive on the bridge. They are together in separate cars.

VO: Some see a new motor

VISION: A man sees a glass skyscraper.

VO: We see a new Error

VISION: The car drives past relections of reflective cars reflected in glass skyscrapers. In the city people walk on non-transparent steps in randomised directions

VO: Some see what’s there

VISION: A man sees what’s there

VO: We see what’s beyond

VISION: Randomly moving people suddenly stop moving randomly and see whats beyond!

TITLE: FUTURE IS AN ATTITUDE!

VO: Audi

Clever Audi. They’ve re-engineered english without the definite article to create a uniquely unspecific vision of tomorrow and helped save the planet by using less ink.

Bring back Geoffrey Palmer.

Vorsprung durch Technik as They used to say





 



 




 

Friday 10.09.20
Posted by rob coolen
Newer / Older

Powered by Squarespace.