VIDEO CONTENT ISN'T A THING. IT'S TWO THINGS.

Video is the container and the content is/are the ideas or information contained in it.

Sort of a like thermos flask.

They can big small expensive or cheap but the interesting things are inside.

Tea? Coffee? Soup Gin and Tonic? liquid Nitrogen? blood plasma?

 Nobody is remotely interested in your Aladdin Stanley Vacuum flask in the same way that  they are not interested your or 8k gimbal stabilised office walkabout video.  

Unless of course there’s something interesting in it.